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We are all in sales. Each of us and if there is any debate of the matter, consider how you convinced your employer that you were worth hiring, how motivated others to follow your lead or even friends of your noteworthy character traits.

Like it or not, we are all in ‘sales’ in a manner or form.

I learned this early in life, yes once again from the best damn salesman you never knew but until one admits such achieving goals can be unduly complicated.

Ultimately this relates to creating a sense of ‘value’ and even ‘urgency’ but let us think well beyond sales profession and closing deals but rather building opportunities for others.

One of the greatest issues we have today, complicated in a modern digital world where everyone ‘has a voice’, is that far too many talk without listening.

Achieving your goals, requires listening to your audience, understanding their concerns, aspirations and challenges. Once one is able to understand said concerns of others, adapting to suit their needs and ensuring they understand how your abilities and functions uniquely, goal achievement is far closer.

Is this the classic notion of creating a sense of ‘urgency’ often discussed in selling techniques, certainly so, but it is far greater. It’s about life and your community. Urgency starts within, not cultivating in your audience but rather how you can urgently address the concerns of others and solve.

It is bigger than you think and it starts with listening. Be the solution.

Care more, people matter.


Prepared by John Davies

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